What a treatment page answers
Each page answers, for your practice, what patients ask before they book:
- who does the treatment, and their training;
- how many visits it takes, and over how long;
- what it feels like, and the recovery;
- what it costs, or how payment and insurance work;
- who it is not right for, and what they can do instead;
- how to book the consultation.
The treatment pages that come with a website template answer all of these for no practice in particular. Start with the treatments your practice wants more of and patients search for most; dental SEO keywords lists the searches behind each.
Who writes it, and who checks it
The words come from the practice. Record a conversation with the dentist who does the treatment about what patients ask at the consultation, then add the questions the front desk takes on the phone and the reasons patients give for saying no. A writer turns that into the page, whether on your staff or at the dentist SEO company you hire. The dentist reads every line about the treatment before it goes live, and whoever runs billing checks the prices and payment plans.
After the treatment pages
A question patients search on its own, such as “dental implants cost” or “Invisalign vs braces”, gets a section on the treatment page, or a page of its own when the answer needs one, and that page ends at the consultation. Monthly posts on brushing and flossing come last, if at all: the people who read them are not deciding where to book.
Keeping pages true
When a dentist leaves, a treatment is added or dropped, or a price or payment plan changes, the page changes that week. A page for a treatment you stopped offering is removed, or redirected to the page that replaced it.
What to count
For each treatment page, count the searches it appears for and the clicks it gets in Search Console, and the consultations booked from it through your booking form and phone. A page with visits and no consultations needs a clearer way to book. For a page with no visits, the first check is whether it uses the words patients search. The dental SEO strategy puts these pages right after each office’s Business Profile.